A good shop management system can have a considerable impact on improving your existing and potential customer relationships. Software systems will take you through several points in the customer relationship cycle. The impact that the software has will be realized in different areas; regardless of how this interaction takes place, your aim should be that the customer experience is at its best. Here are 4 ways that Tekmetric shop management system can impact customer relationships.
- Reminders: If you own a vehicle it is easy to forget when the next service is due. As an auto shop owner, you know that the majority of your customers don’t bring their cars in until something goes wrong. By this point, the damage is so severe that the vehicle can be very expensive to repair. The system will send your customers an automatic reminder via email or text message when a service is due, this will not only save the customer money, but it will also improve the relationship between the repair shop and the vehicle owner.
- Appointment reminders: Statistics show that people are more likely to turn up for their appointments when they are sent a reminder. An email or text message directly from your company reminds customers that they are valued.
- Marketing correspondence: A lot of companies are reluctant to send their customers marketing material by email or text messages. However, once again, statistics prove that this is one of the most effective marketing tools. First of all, the system is not simply sending out random marketing material, it is specifically tailored to the needs of your customer. This is another way to show your customers that you appreciate them.
- Document presentation: The easiest way to show your customers that you don’t value them or your business is to send them sloppy documents. With a shop management system, you will rarely have to send customers information via post. However, on the rare occasion that you do, you want to make sure that it looks presentable and professional. This will be taken care of by the software.
Before you invest in a shop management system you want to make sure that it is going to be a good match for your company. Your first step should be to do some research on the software that is available to you. Some companies will allow you to test drive their software, but before you sign on the dotted line, it is essential that you read the small print. In some cases, a free trial means that you are signing up for the first month free, after which, you are locked into an 11 month contract.
Tekmetric is offering a free trial until the end of 2018, there are no contracts to sign, there are no hidden charges, you can use the software as if you are a paying customer. At the end of the year, if you decide that it is not a good fit for your company, you can send it back without having to pay a cancellation fee.